Ciara Cullen
Partner, Consumer Brands & Retail Sector Lead
London
The Digital Markets, Competition and Consumers Act (DMCCA) is a landmark piece of legislation that brings major reforms to the UK’s digital and consumer landscape.
Introducing a new regulatory regime for digital markets, tougher competition law enforcement, and stronger consumer protections, the DMCCA represents a fundamental change in how businesses operate.
Our guide offers clear, practical summaries alongside insights and tips to help you navigate every aspect of the Act. Essential reading for businesses in the digital economy, it will be regularly updated as new developments emerge - so we recommend bookmarking the link to stay informed.
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No hidden fees: an end to drip pricing
The DMCCA targets hidden fees and charges, requiring businesses to display the full price upfront, ensuring consumers are not misled by unexpected costs at checkout.
A new regime for subscription contracts
New provisions under the DMCCA aim to protect consumers from 'subscription traps' by requiring clearer terms, easier cancellation processes, and greater transparency in recurring charges.
The crackdown on fake and misleading customer reviews
Businesses face tougher obligations to prevent and remove fake or deceptive reviews, protecting consumers from manipulated feedback and enhancing trust in online marketplaces.
The CMA's new direct enforcement powers
The DMCCA significantly strengthens the CMA’s powers, enabling swifter investigations and imposing larger fines on companies that breach consumer or competition law.
Killer acquisitions under scrutiny - how the DMCCA impacts big tech
New measures have been introduced to address 'killer acquisitions,' where larger companies acquire smaller innovative competitors to stifle competition. Typically found in the tech and pharmaceutical sectors, such transactions will be subject to closer scrutiny to preserve market fairness.
Green claims – the stakes just got higher
The DMCCA introduces enhanced powers for the CMA to scrutinise and enforce against misleading environmental or sustainability claims, ensuring businesses substantiate their green marketing and reducing the risk of greenwashing in consumer communications.
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