Why we hate filling in online forms and how insurers can improve them With Alun Lucas

Welcome to Insurance Covered, the podcast that covers all things insurance.

In this episode, Peter is joined by Alun Lucas to talk about online forms: why they often frustrate us, and more importantly, how they can be improved. We discuss why so many organisations, including insurers, rely on online forms to gather information, and how this process can be made better for both the organisation and the user. Finally, we play a round of Family Formtunes, a game highlighting the form questions most likely to make people abandon the process altogether.

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