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Niki Asprou

Senior Associate

Niki advises clients on a range of complex commercial, technology and outsourcing matters including bespoke commercial services agreements, outsourcing, SAAS, software licensing, introducer, franchise and distribution agreements. She also advises on data protection aspects of commercial matters. Niki advises clients across multiple sectors, with a particular focus on consumer brands and retail, technology and financial services.

"In today's world, clients don't just want legal advice - they want commercially minded business advisors who are solution-focused."

"My work increasingly has an international element, and I enjoy the complexities and challenges that come with cross-border transactions. I have worked on matters that span Asia, Europe, Australia and New Zealand, including global franchising expansions, international supply and distribution arrangements and insurance broking agreements.

Building strong, long-term relationships is really key for me. I enjoy understanding a client's business, their future objectives and strategies and feeling part of their team. I like to balance my professional approach with a positive and affable aura which helps to develop lasting relationships with my clients.

In today's world, clients don't just want legal advice - they want commercially minded business advisors who are solution-focused. I am pragmatic and flexible and aim to deliver results for my clients efficiently and effectively."

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