Advertising & marketing
The ASA’s new UK Scam Alert System
What is the latest tool in the ASA’s technology toolbox to combat misleading advertising online?
Read moreWish.com: sexually explicit in-app ads deemed offensive and inappropriately targeted
Will an ad of a sexually graphic nature be deemed to be inappropriately targeting consumers and causing harm and offence if it appears on general audience platforms?
Read moreBOXT: ‘next day delivery’ and comparative pricing claims
How careful do you need to be with “next day delivery” claims? And is one product comparison enough when making a price comparison claim?
Read moreSky UK: clarity over upfront costs and different fees charged to different groups
Do you need to include additional upfront costs in the main body of your ad? And how clear do you need to be about different fees being charged to different groups of consumers (eg existing vs new customers)?
Read moreP&G: verification requirements in comparative advertising campaigns
How much detail do you need to include to meet the verification requirements under the CAP Code when making comparisons with identifiable competitors?
Read morePlayrix: gameplay footage must be representative of the gaming experience
When advertising a game, can you use gameplay footage which does not actually feature in the game, or only features to a limited degree?
Read moreCAP warns against promotion of “bad betting behaviours”
What has CAP identified as promoting “bad betting behaviours”?
Read moreASA ruling on Missguided Ltd – the fine line between the mildly sexual and the objectification of women
Were poster ads released by clothing company Missguided on public transport overly sexualised, inappropriate or likely to cause serious offence?
Read moreASA ruling on ASOS – use of “affiliate” for a marketing communication
Is the use of “affiliate” sufficiently clear to identify an affiliate advertorial as a marketing communication?
Read moreASA ruling on Boohoo.com – “Up to x% off everything” and countdown clocks
Can retailers use time limited offers on their website (eg using countdown clocks), and claim they have a sale of “up to x% off everything?”. Does the line “applicable to selected lines only” work as a disclaimer if not “all” your products benefit from the discount?
Read moreASA ruling on ASTOK Ltd t/a TVBet – unsubstantiated superiority claims
Did TVBet release ads which were misleading and unverifiable by claiming that they were #1 and that they had the biggest sports jackpot?
Read moreASA ruling on EE – misleading and ambiguous mobile network claims
Can mobile network providers claim superiority for a service they provide on their network in their ads?
Read moreMake sure the price is right: using reference pricing in ads – Committee of Advertising Practice releases update on pricing practices
What are the key points to be considered when using reference pricing in your promotions?
Read moreCAP’s new “Quick Guide to Advertising Consumer Surveys”
How does the new “Quick Guide” ensure that marketing claims are made in a manner that complies with the CAP Code?
Read moreA summary of the ASA Annual Report 2019
What are the key points arising from the Advertising Standards Authority (ASA) 2019 annual report, published on 3 June 2020?
Read moreASA ruling against Revival Shots
Can companies make health claims in ads for their food products?
Read moreComplying with ASA rules during a pandemic
In light of the new UK’s Advertising Standards Authority (ASA) and Competition and Markets Authority (CMA) Guidance, what do brands need to be aware of when marketing during the COVID-19 pandemic or similar “exceptional circumstances”?
Read moreASA ruling against Coral – “Have another go” and socially irresponsible gambling
How careful do you have to be when advertising repeat gambling?
Read moreCAP issues advice notice on the marketing of gambling on eSports on social media
How do gambling operators stay on the right side of the advertising rules when creating marketing for gambling on eSports on social media?
Read moreGender stereotyping and “that girl boss thing”
ASA ruling against PeoplePerHour.
Read moreGender stereotyping and the use of one gender in an ad
ASA ruling against PC Specialist
Read moreInfluencer marketing, alcohol and youthful looks
ASA ruling on Sazerac UK Ltd t/a Southern Comfort
Read moreInfluencer marketing and obvious brand references
ASA ruling on idesigngold.com
Read moreNew CAP/CMA Guidance: #Ad(vice) for Influencers
What should influencers do to avoid falling foul of the Committee of Advertising Practice’s (CAP’s) standards on labelling ads?
Read moreOnline Affiliate Marketing: New CAP advice note
What should brands do to ensure that their affiliate marketing complies with the CAP Code?
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