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Emma Dunnill

Senior Associate

Emma acts for clients in the retail, fashion and tech sectors, ranging from start-ups to large tech platforms and global retailers. She offers specialist expertise in relation to IP disputes, strategy and transactions, as well as general commercial litigation within the retail, fashion and tech sectors - and particularly where these sectors intersect. Emma regularly works with clients and advisors across the world and has established a strong international network through her membership of the Association of International Junior Lawyers, as part of AIJA’s IP & Tech commission.

Prior to joining RPC, Emma gained in-house experience with online fashion retailer, ASOS.com and spent a number of years at a tech-focused boutique firm in London.

“I provide clear, commercial and sector-focused advice to clients”

“I'm an experienced and pragmatic litigator, with experience acting for claimants and defendants in the High Court (the IP list and Technology & Construction Courts in the Chancery Division and also in the King's Bench Division), the Intellectual Property Enterprise Court and also the County Courts, acting against litigants in person to global heavy-weights. 

This range of experience helps me to combine strong technical expertise with creative thinking and pragmatism to achieve the best outcomes for clients - all whilst retaining my optimism and enthusiasm, even when working under pressure. 

I provide clear, commercial and sector-focused advice to clients, distilling complex legal concepts down into straight-forward advice that really matters to clients. For these reasons, I'm trusted with complex, high-value disputes but also more discrete, thorny legal  issues.

Recent work highlights:

Acting for a crypto exchange to defend allegations of passing off. 

Defending complex allegations of database right infringement, involving IP rights in sports data, related proceedings in the Competition Appeal Tribunal, jurisdictional issues, and competition allegations.  

Acting for a claimant in trademark infringement and passing off proceedings brought against an online payment platform.

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