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Consumer Brands & Retail

Consumer markets expertise, enabling you to innovate, compete and thrive in a fast-moving environment.

Overview

The fast-moving and intensely competitive consumer brands and retail market presents a vast range of challenges and opportunities spanning regulatory risks, data protection, global consumerism, consumer litigation and more. Many of the world’s most renowned household names across fashion, food & drink, and sports – from mass-market PLCs to niche high end operators – trust our lawyers to navigate this hugely complex landscape.

Our team’s breadth and depth of sector knowledge and rigorous technical expertise is complemented with a reputation for innovative thinking with a commercial edge. Listening and interpreting, we anticipate your future issues, and address your complex business challenges with a tailored and pragmatic approach.

Anchored in the retail community, we are committed to helping shape the agenda through our own high-profile industry initiatives, while our long-term relationship with the British Retail Consortium helps align client and sector interests, driving mutual success. At RPC, we go beyond the legal, enabling you to do more than compete. We help you thrive.

Get in touch

Ciara Cullen, Partner, Retail & Consumer Sector Lead at RPC

Ciara Cullen

Partner, Consumer Brands & Retail Sector Lead

+44 20 3060 6244

London

Ciara Cullen

Kenneth Leong

Partner

+65 6422 3055

Singapore

Kenneth Leong

How we help

Consumer Brands

With over 70 specialists our award-winning retail lawyers work with consumer brands on a vast spectrum of legal challenges internationally.

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Ciara Cullen, Partner, Retail & Consumer Sector Lead at RPC

Ciara Cullen

Partner, Consumer Brands & Retail Sector Lead

+44 20 3060 6244

London

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Andrew Carpenter, Partner at RPC

Andrew Carpenter

Partner

+852 2216 7140

Hong Kong

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Food & Beverage

With experience across the food and drink supply chain, we understand the challenges you face. Partner with us to protect your interests and gain a competitive advantage.

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Ciara Cullen, Partner, Retail & Consumer Sector Lead at RPC

Ciara Cullen

Partner, Consumer Brands & Retail Sector Lead

+44 20 3060 6244

London

Read more
Andrew Carpenter, Partner at RPC

Andrew Carpenter

Partner

+852 2216 7140

Hong Kong

Read more

Manufacturers

Rapidly changing regulations, complex legal hurdles and the need to protect your business at every turn - choose a legal partner with the expertise and drive to help you thrive in a challenging environment.

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Tom Purton, Partner, Co-head of India Desk at RPC

Tom Purton

Partner, Co-head of India Desk

+44 20 3060 6724

London

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Kenneth Leong

Partner

+65 6422 3055

Singapore

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Retailers

With a long history of supporting household name retailers, we have a deep understanding of the dynamic retail sector.

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Karen Hendy

Partner, Head of Corporate & Commercial

+44 20 3060 6051

London

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Jeremy Drew, Partner at RPC

Jeremy Drew

Partner

+44 20 3060 6125

London

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Kenneth Leong

Partner

+65 6422 3055

Singapore

Read more

DMCCA guide

Our one-stop-shop for digestible and informative content on all aspects of the expansive Digital Markets, Competition and Consumers Act 2024.

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Team

Jeremy Drew, Partner at RPC

Jeremy Drew

Partner

+44 20 3060 6125

London

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Karen Hendy

Partner, Head of Corporate & Commercial

+44 20 3060 6051

London

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Tom Purton, Partner, Co-head of India Desk at RPC

Tom Purton

Partner, Co-head of India Desk

+44 20 3060 6724

London

Read more
Andrew Carpenter, Partner at RPC

Andrew Carpenter

Partner

+852 2216 7140

Hong Kong

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Ben Mark

Ben Mark

Partner

+44 20 3060 6281

London

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Ciara Cullen, Partner, Retail & Consumer Sector Lead at RPC

Ciara Cullen

Partner, Consumer Brands & Retail Sector Lead

+44 20 3060 6244

London

Read more

Connor Cahalane

Partner - Corporate

+44 20 3060 6975

London

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David Cran, Partner, Head of Disputes at RPC

David Cran

Partner, Head of Disputes

+44 20 3060 6149

London

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Edward Colville, Partner at RPC

Edward Colville

Partner

+44 20 3060 6399

London

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Elizabeth Alibhai

Partner

+44 20 3060 6756

London

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Finella Fogarty, Partner, Head of Restructuring & Insolvency at RPC

Finella Fogarty

Partner, Head of Restructuring & Insolvency

+44 20 3060 6158

London

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Gavin Reese, Head of Regulatory at RPC

Gavin Reese

Partner, Head of Regulatory

+44 20 3060 6895

London

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Jon Bartley, Partner at RPC

Jon Bartley

Partner

+44 20 3060 6394

London

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Kelly Thomson, Partner, ESG Strategy Lead at RPC

Kelly Thomson

Partner, ESG Strategy Lead

+44 20 3060 6250

London

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Navin Joseph Lobo

Partner, Head of Singapore office

+65 6422 3029

Singapore

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Oliver Bray

Senior Partner, Technology, Media & Telecoms Sector Lead

+44 20 3060 6277

London

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Patrick Brodie, Partner, Head of Employment, Engagement & Equality at RPC

Patrick Brodie

Partner, Head of Employment, Engagement & Equality

+44 20 3060 6643

London

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Sarah Mountain

Partner

+44 20 3060 6674

London

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Sukh Ahark, Partner, Co-head of India Desk at RPC

Sukh Ahark

Partner, Co-head of India Desk

+44 20 3060 6195

London

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Yuankai Lin

Partner

+65 6422 3070

Singapore

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Related thinking

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Customs and excise quarterly update – August 2025

Topic: Tax Take

27.08.2025

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'What if the CEO asks me about… the Employment Rights Bill?'

Topic: Consumer Brands and Retail

07.08.2025

Thinking - Publication

Green claims update: June 2025

Topic: ESG

26.06.2025

Thinking - Blog

The European Accessibility Act: Creating a more inclusive consumer experience

Topic: Consumer Brands and Retail

29.05.2025

Discover our ESG expertise

Learn more

Client comments

FAQs

What legal challenges are consumer brands and retailers facing in 2025?

Consumer brands and retailers are navigating stricter consumer protection rules, expanding privacy and AI regulations, increased scrutiny of green claims, supply chain due diligence requirements, and greater liability for unsafe or counterfeit products sold online.

What consumer brands and retail clients does RPC represent and in what areas?

We advise a broad spectrum of businesses including fashion brands, food and beverage suppliers, pubs, franchisors, and e-commerce platforms. Our team of over 70 dedicated lawyers delivers sector-sensitive support on regulatory compliance, employment issues, data protection, supply chain contracts, and dispute resolution.

How does RPC help consumer brands and retailers navigate emerging regulation and ESG requirements?

Consumer brands and retailers are facing growing pressures from green claims rules, accessibility regulations, UK sustainability standards, and upcoming reforms in consumer protection law. Our consumer markets expertise helps clients stay ahead of evolving compliance requirements and turn ESG obligations into a competitive advantage.

Kenneth Leong

Partner

+65 6422 3055

Singapore

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Kiat Wee Lau

Partner

+65 6422 3007

Singapore

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How does RPC support consumer brands and retail clients with cyber, data protection and consumer data innovation?

We guide consumer brands and retailers on personal data mapping, vendor due diligence, privacy-by-design, and post-breach incident management. Our lawyers help translate AI-powered tools into practical use while ensuring they meet transparency and GDPR requirements. We advise on both proactive risk mitigation and responsive breach strategies, tailored to multinational retail exposure.

How does RPC engage with broader retail industry initiatives and clients?

As the British Retail Consortium’s exclusive resident advisor on employment law, we lead D&I roundtables and supports the BRC’s charter signatories in recruitment, inclusion, and workforce progression. Our involvement enables us to translate sector-wide insights into pragmatic legal solutions for retail clients.

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